{"id":4796,"date":"2026-03-12T17:14:41","date_gmt":"2026-03-12T20:14:41","guid":{"rendered":"http:\/\/cotrimadvogados-adv-br.umbler.net\/?p=4796"},"modified":"2026-03-12T17:14:41","modified_gmt":"2026-03-12T20:14:41","slug":"black-friday-voce-sabe-o-que-e-concorrencia-desleal","status":"publish","type":"post","link":"http:\/\/cotrimadvogados.adv.br\/?p=4796","title":{"rendered":"Black Friday \u2013 Voc\u00ea sabe o que \u00e9 Concorr\u00eancia Desleal?"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Esse \u00e9 um problema comum entre empresas durante a Black Friday. O crime de concorr\u00eancia desleal est\u00e1 previsto no artigo 195 da Lei de Propriedade Industrial. \u00c9 crime quem faz uso de express\u00f5es e propagandas com o intuito de induzir o consumidor ao erro, como tamb\u00e9m aquele que publica informa\u00e7\u00f5es falsas sobre concorrentes, a fim de garantir vantagem.<\/p>\n\n\n\n<p>Para caracterizar, a concorr\u00eancia desleal deve ser simult\u00e2nea, devendo ocorrer entre estabelecimentos em pleno exerc\u00edcio da atividade, que sejam da mesma \u00e1rea de atua\u00e7\u00e3o e no mesmo \u00e2mbito geogr\u00e1fico, ou seja, em mesmo territ\u00f3rio.<\/p>\n\n\n\n<p>Caso sua empresa passe por essa situa\u00e7\u00e3o durante a Black Friday, procure o servi\u00e7o especializado de um advogado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esse \u00e9 um problema comum entre empresas durante a Black Friday. O crime de concorr\u00eancia desleal est\u00e1 previsto no artigo 195 da Lei de Propriedade Industrial. \u00c9 crime quem faz uso de express\u00f5es e propagandas com o intuito de induzir o consumidor ao erro, como tamb\u00e9m aquele que publica informa\u00e7\u00f5es falsas sobre concorrentes, a fim [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4797,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[],"class_list":["post-4796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-direito-empresarial"],"_links":{"self":[{"href":"http:\/\/cotrimadvogados.adv.br\/index.php?rest_route=\/wp\/v2\/posts\/4796","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/cotrimadvogados.adv.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/cotrimadvogados.adv.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/cotrimadvogados.adv.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/cotrimadvogados.adv.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4796"}],"version-history":[{"count":0,"href":"http:\/\/cotrimadvogados.adv.br\/index.php?rest_route=\/wp\/v2\/posts\/4796\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/cotrimadvogados.adv.br\/index.php?rest_route=\/wp\/v2\/media\/4797"}],"wp:attachment":[{"href":"http:\/\/cotrimadvogados.adv.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4796"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/cotrimadvogados.adv.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4796"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/cotrimadvogados.adv.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4796"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}